Stitch-Craft:
Insight: To create a campaign for an ethical clothing brand that has created new clothing material that outperforms most other materials by sustainability credentials. It stays box-fresh for six months
Aim: To highlight how the new material is going to benefit the “woke” consumers of today’s generations
Strategy: Our campaign encourages discussion about the sustainable use of resources, such as water and time. Further, we aim to curate a fashion culture where sustainability and individual style statements are complimentary.
A bespoke campaign where sustainable fashion champions one's individuality.
We created a fully functional online application that encourages our users to mix our newly developed sustainable material with their recycled clothes to create a brand-new clothing material that is designed solely by them. Our main objective is to promote sustainable fashion trends in everyday life while also allowing individuals to express their unique style.
